Series Brief:

By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok, and more. 

I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled. 

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

Read this blog if:

• You’ve spent a lot of money on Google Ads with little success

• You’re constantly promoting yourself on social media but get little engagement

• You think advertising is expensive and offers low ROI

On today’s web, is a website ever a once-and-done event?  

No.

In traditional web design, you start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.

The chart below shows that gains occur abruptly and fall flat quickly.

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through chatbots, without a human, and 56% of people would rather message customer service reps than call them. That means your company can’t afford to skip chat features on your website. With that being true, is there still value in creating a landing page – or have conversational tools killed them?

If you read my previous article, you might be trembling with fear and wondering how you can fix this mess and make your website not suck.

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic.