Read this blog if:
- You’ve spent a lot of money on Google Ads with little success
- You’re constantly promoting yourself on social media but get little engagement
- You think advertising is expensive and offers low ROI
Read this blog if:
In traditional web design, you start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.
The chart below shows that gains occur abruptly and fall flat quickly.
If you read my previous article, you might be trembling with fear and wondering how you can fix this mess and make your website not suck.
You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic.
If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a day, and a better website won’t be, either – but this will give you a place to start.)
For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.
You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of changes affecting how people search, buy, and communicate. One of the most prevalent technology trends is the rise of chatbots and investments across different industries to utilize more artificial intelligence in their marketing. (In fact, Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.)
How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere.
Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.
Just like at the beginning of every year, you’ve seen a million articles talking about how you can be your best self and improve your business and marketing in 2018. This is one of those blogs, and somehow you’ve landed here – yay for SEO search volume on “2018 makeovers.”
People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of creative web design. A simple tour of internet sites yields thousands of websites with different colors, shapes, styles, and features. Many of these websites are unique, many of them look the same, but at a glance, it’s easy to see that not all sites are created equal.