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Useful Tips and Tricks to Help You Grow

Darling Jimenez

Darling Jimenez is a passionate graphic and web designer committed to delivering on time products that can generate leads and provide a friendly user experience. With more than 5 years of experience, she loves to stay on top of the latest design and marketing trends.

Recent Posts

2 min read

What's the Difference Between a Keyword and a Key Phrase?

By Darling Jimenez on October 31, 2019

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

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3 min read

4 Paid Advertising Tactics That Won't Break the Bank

By Darling Jimenez on May 16, 2019

Read this blog if:

  • You’ve spent a lot of money on Google Ads with little success
  • You’re constantly promoting yourself on social media but get little engagement
  • You think advertising is expensive and offers low ROI
Topics: advertising
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3 min read

Is a Website Ever a Once-and-Done Event? | Growth Driven Design

By Darling Jimenez on April 25, 2019

On today’s web, is a website ever a once-and-done event?  

No.

In traditional web designyou start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.

The chart below shows that gains occur abruptly and fall flat quickly.

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2 min read

Your Website Sucks? Here’s How to Fix It

By Darling Jimenez on January 10, 2019

If you read my previous article, you might be trembling with fear and wondering how you can fix this mess and make your website not suck.

Topics: website
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2 min read

8 Reasons Your Website Sucks

By Darling Jimenez on January 4, 2019

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic. 

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4 min read

How to Improve Your Website

By Darling Jimenez on October 25, 2018

If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a day, and a better website won’t be, either – but this will give you a place to start.)

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4 min read

Why is Writing So Hard?

By Darling Jimenez on October 11, 2018

For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.

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2 min read

What are Bots and Why Should You Care?

By Darling Jimenez on September 11, 2018

You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of changes affecting how people search, buy, and communicate. One of the most prevalent technology trends is the rise of chatbots and investments across different industries to utilize more artificial intelligence in their marketing. (In fact, Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.)

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2 min read

Documenting Business Processes

By Darling Jimenez on March 8, 2018

I've been working on a sales playbook for Leading Results, and it made me reflect on the progress we've made in documenting our processes and growing our business.

Topics: processes
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4 min read

How to Get your Employees to Help with your Social Marketing

By Darling Jimenez on February 6, 2018

How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere. 

Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.

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