<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

Recent Posts

3 min read

Speeding the Marketing to Sales Cycle

By Dan Kraus on February 22, 2018

How can we shorten the sales cycle?

I’ve been hearing some version of that question for the 30 years I’ve been in technology sales and marketing.

And the short answer is …

Continue Reading
6 min read

A Dangerous Stew of Commodity Thinking, Marketing Automation, and Metrics

By Dan Kraus on January 30, 2018

“You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense; companies aren’t looking for us – they only call when they need us.”

I’ve heard some version of this statement from dozens of clients and prospective clients over the 8+ years we’ve been in business. I heard it hundreds of times from my sales and marketing partners when I was in corporate software sales and marketing.

Continue Reading
3 min read

Make Your Business Planning Better

By Dan Kraus on November 27, 2017

It’s the time of year your thoughts should turn to planning, but if you’re like most executives or business owners, you have competing priorities. You’re trying to finish the current year on a high note. You have family obligations for holidays. And you’re trying to make plans for next year.

Continue Reading
3 min read

Are You Running Marketing Technology or is It Running You?

By Dan Kraus on October 24, 2017

Is marketing technology running your business into the ground or are you using marketing technology to gain new ground?

Continue Reading
5 min read

Magic Windows of Time

By Dan Kraus on September 22, 2017

Businesses that perform technical consulting services that stretch out over a long period face a particularly difficult challenge when it comes to getting client testimonials and stories. At Leading Results, we work with a number of these types of companies (environmental consulting and remediation, ERP consultants, long-term labor outsourcing, and the like). You don’t run across these types of business on a daily basis – they perform very niche, but very vital, services for other businesses.

Topics: Testimonials
Continue Reading
2 min read

Dial Toll-free (and Other Things Millennials Don't Understand)

By Dan Kraus on August 1, 2017

What do those words mean to you?

The answer depends, very simply, on how old you are.

Continue Reading
3 min read

Words Matter – A Lot

By Dan Kraus on June 27, 2017

We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea is a good (or the right) idea. We sell ourselves on what we should do for ourselves – why to go to the workout class, why to eat this, and why not to do that.

Continue Reading
3 min read

Between Chaos and Organization, You’ll Find Creativity

By Dan Kraus on June 1, 2017

Between Chaos and Organization, You’ll Find Creativity

I said that phrase today and thought, “Wow, I need to write a blog post about that.”

Here’s why:

Continue Reading
3 min read

Are You Taking Your Website Seriously?

By Dan Kraus on May 2, 2017

Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold, Platinum, and Diamond partners to hear about future directions and collaborate on strategy. Much of what they cover is under non-disclosure, so I won’t disclose, but this blog was triggered by a passing comment made by a presenter that really resonated, so I wanted to repeat and expand on it.

Topics: hubspot
Continue Reading
3 min read

Balance and Blend Your Lead Generation Tactics

By Dan Kraus on March 28, 2017

Search marketing, SEO, SEM, pay-per-click, social media – if you read marketing journals or talk to a recent marketing college grad, you might think these are the only tactics that matter.

Continue Reading
New Call-to-action

Recent Posts