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Useful Tips and Tricks to Help You Grow

Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

Recent Posts

4 min read

Marketing Trends and Challenges Q&A

By Dan Kraus on November 6, 2018

I was recently asked to participate in a panel discussion about marketing trends and challenges for technology consulting firms. I thought the questions and answers were worth sharing.

Topics: strategy
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3 min read

If You Want Better Marketing Results, Get Better Marketers

By Dan Kraus on November 1, 2018

I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … yet expect to pay pennies to hire a team of people who have invested in continual learning in the craft. (I know – I shouldn’t be surprised, but I am).

Topics: strategy
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2 min read

You Can’t Tame the Marketing Monster Through Avoidance

By Dan Kraus on October 30, 2018

Which of these phrases best describes marketing in your tech company?

  1. We suffer from random acts of marketing
  2. We’re really good at drive-by demand generation
  3. We think of marketing as arts & crafts
Topics: strategy
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3 min read

It Takes More Than a Great Product – It Takes a Community

By Dan Kraus on October 5, 2018

Running your business is hard. There are never enough resources to do everything you want to do. Technology never seems to deliver on its promises and is harder to work with than expected. Time seems to accelerate, never pausing for you to catch up on your to-do list.

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3 min read

The 4 C's of Marketing for the Leadership Team

By Dan Kraus on September 6, 2018

I’ve had the privilege of talking with hundreds of CEOs, presidents, and founders of small and mid-sized businesses over the years. Here’s the one thing I’ve noticed that’s consistent among all the successful ones: they want the big picture, the vision – and quickly. If you want the details, you’ll ask questions. Details are what you have a team for.

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2 min read

Sales and Marketing Working Together is a Platitude

By Dan Kraus on July 26, 2018

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is happening:

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2 min read

When Your 10-year-old Wants to Start a Business

By Dan Kraus on July 10, 2018

My 10-year-old daughter (M) and her 11-year-old best friend (K) want to start a business. (They’re both Shark Tank fans). They decided the best idea was a party-planning business.

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2 min read

What Does Your World Look Like from the Outside In?

By Dan Kraus on May 31, 2018

(I’m speaking to business owners and leaders here.)

And I’m guessing you probably aren’t sure.

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2 min read

Are You Looking for a Shortcut or an Accelerant?

By Dan Kraus on May 14, 2018

The definition of a shortcut is something that gets you somewhere faster – cutting a route to make it shorter. However, shortcuts can have a negative connotation (as in, the building’s structure is weak because the builder took shortcuts.)

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2 min read

Your Secret Weapon (For Sales, Marketing, and Customer Delight)

By Dan Kraus on April 24, 2018

I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is doing?” Sometimes that question is related to marketing. Sometimes sales. Sometimes customer satisfaction (or, as I prefer, customer delight).

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