Blog Ramblings

Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.
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Recent Posts

Sales and Marketing Working Together is a Platitude

Posted by Dan Kraus | July 26, 2018

  
  
  

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is happening:

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Topics: Marketing, Leads-Sales



When Your 10-year-old Wants to Start a Business

Posted by Dan Kraus | July 10, 2018

  
  
  

My 10-year-old daughter (M) and her 11-year-old best friend (K) want to start a business. (They’re both Shark Tank fans). They decided the best idea was a party-planning business.

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What Does Your World Look Like from the Outside In?

Posted by Dan Kraus | May 31, 2018

  
  
  

(I’m speaking to business owners and leaders here.)

And I’m guessing you probably aren’t sure.

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Are You Looking for a Shortcut or an Accelerant?

Posted by Dan Kraus | May 14, 2018

  
  
  

The definition of a shortcut is something that gets you somewhere faster – cutting a route to make it shorter. However, shortcuts can have a negative connotation (as in, the building’s structure is weak because the builder took shortcuts.)

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Your Secret Weapon (For Sales, Marketing, and Customer Delight)

Posted by Dan Kraus | April 24, 2018

  
  
  

I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is doing?” Sometimes that question is related to marketing. Sometimes sales. Sometimes customer satisfaction (or, as I prefer, customer delight).

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Topics: customer delight



Speeding the Marketing to Sales Cycle

Posted by Dan Kraus | February 22, 2018

  
  
  

How can we shorten the sales cycle?

I’ve been hearing some version of that question for the 30 years I’ve been in technology sales and marketing.

And the short answer is …

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Topics: buyer's journey



A Dangerous Stew of Commodity Thinking, Marketing Automation, and Metrics

Posted by Dan Kraus | January 30, 2018

  
  
  

“You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense; companies aren’t looking for us – they only call when they need us.”

I’ve heard some version of this statement from dozens of clients and prospective clients over the 8+ years we’ve been in business. I heard it hundreds of times from my sales and marketing partners when I was in corporate software sales and marketing.

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Make Your Business Planning Better

Posted by Dan Kraus | November 27, 2017

  
  
  

It’s the time of year your thoughts should turn to planning, but if you’re like most executives or business owners, you have competing priorities. You’re trying to finish the current year on a high note. You have family obligations for holidays. And you’re trying to make plans for next year.

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Topics: Marketing plans



Are You Running Marketing Technology or is It Running You?

Posted by Dan Kraus | October 24, 2017

  
  
  

Is marketing technology running your business into the ground or are you using marketing technology to gain new ground?

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Topics: Marketing Skills



Magic Windows of Time

Posted by Dan Kraus | September 22, 2017

  
  
  

Businesses that perform technical consulting services that stretch out over a long period face a particularly difficult challenge when it comes to getting client testimonials and stories. At Leading Results, we work with a number of these types of companies (environmental consulting and remediation, ERP consultants, long-term labor outsourcing, and the like). You don’t run across these types of business on a daily basis – they perform very niche, but very vital, services for other businesses.

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Topics: Testimonials