In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How? |
Courtney Stallings

Recent Posts
3 min read
Help! Is There an Editor in the House?
By Courtney Stallings on November 20, 2018
3 min read
How to Write Emails People Will Read
By Courtney Stallings on September 13, 2018
Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.
Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.
2 min read
The Most Important Consideration for the Length of Your Blogs
By Courtney Stallings on September 4, 2018
This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to lead our client’s prospects through the buyer’s journey.
2 min read
Ready or Not, Here B2B ECommerce Comes
By Courtney Stallings on August 14, 2018
Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & Sullivan estimated $6.6 trillion. We don’t know why the large discrepancy there, but we know eCommerce is here to stay.
Pay attention to these B2B eCommerce trends:
4 min read
How to Cut Through the Marketing Noise
By Courtney Stallings on July 31, 2018
According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing messages per day – but probably don’t remember even 1%, because as savvy consumers, we’re experts at tuning out marketing and advertising, unless it strikes us personally. From advertisers who scream in their ads, “Buy me because I’m awesome” to marketers who say “content, content, content – oh, and read this, too.” Mainstream and viral forms of media seem to communicate with arrogance, as if we, as media consumers, should wait with bated breath.
2 min read
How to Get Your Team Aligned on Marketing Program Goals
By Courtney Stallings on July 12, 2018
You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as it relates to marketing programming or projects that utilize multiple team members. If your team isn’t on the same page, paragraph, line, word, and character, problems regarding goals can lead to a program breakdown and compromise your organizational integrity.
2 min read
SEO Isn’t Dead. (#SorryNotSorry)
By Courtney Stallings on July 3, 2018
There’s an erroneous belief floating around that SEO is dead. (A Google search for “SEO is dead” offers 31,700,000 results.)
If you were excited about that, we’re sorry to burst your bubble – SEO is NOT dead, it’s just evolving.
3 min read
Why Out-of-office Replies Can Be a Sales and Marketing Goldmine
By Courtney Stallings on June 13, 2018
To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes because you really needed to contact that person and they’re unavailable. But auto-reply emails hold meaningful information that can aid your sales and marketing process – and build personal rapport.
4 min read
Does Social Bookmarking Work for B2B Companies?
By Courtney Stallings on June 6, 2018
Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.
2 min read
Why Segmenting Your Database Matters to Your Customers
By Courtney Stallings on May 3, 2018
Your CRM is stocked with prospects, or maybe you have a hearty email list. Great, but can you separate/segment based on prospects? No? Oh, we have work to do – here’s why.