<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

Recent Posts

2 min read

Don’t Hire (Only) People Like You

By Courtney Stallings on January 15, 2019

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.

Continue Reading
3 min read

Help! Is There an Editor in the House?

By Courtney Stallings on November 20, 2018

 

In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How?

Continue Reading
3 min read

How to Write Emails People Will Read

By Courtney Stallings on September 13, 2018

Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.

Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.

Topics: email
Continue Reading
2 min read

The Most Important Consideration for the Length of Your Blogs

By Courtney Stallings on September 4, 2018

This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to lead our client’s prospects through the buyer’s journey.

Topics: blogging
Continue Reading
2 min read

Ready or Not, Here B2B ECommerce Comes

By Courtney Stallings on August 14, 2018

Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & Sullivan estimated $6.6 trillion. We don’t know why the large discrepancy there, but we know eCommerce is here to stay.

Pay attention to these B2B eCommerce trends:

Topics: B2B
Continue Reading
4 min read

How to Cut Through the Marketing Noise

By Courtney Stallings on July 31, 2018

According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing messages per day – but probably don’t remember even 1%, because as savvy consumers, we’re experts at tuning out marketing and advertising, unless it strikes us personally. From advertisers who scream in their ads, “Buy me because I’m awesome” to marketers who say “content, content, content – oh, and read this, too.” Mainstream and viral forms of media seem to communicate with arrogance, as if we, as media consumers, should wait with bated breath.

Topics: target market
Continue Reading
2 min read

How to Get Your Team Aligned on Marketing Program Goals

By Courtney Stallings on July 12, 2018

You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as it relates to marketing programming or projects that utilize multiple team members. If your team isn’t on the same page, paragraph, line, word, and character, problems regarding goals can lead to a program breakdown and compromise your organizational integrity.

Continue Reading
2 min read

SEO isn’t Dead. (#SorryNotSorry)

By Courtney Stallings on July 3, 2018

There’s an erroneous belief floating around that SEO is dead. (A Google search for “SEO is dead” offers 31,700,000 results.)

If you were excited about that, we’re sorry to burst your bubble – SEO is NOT dead, it’s just evolving.

Continue Reading
3 min read

Why Out-of-office Replies Can Be a Sales and Marketing Goldmine

By Courtney Stallings on June 13, 2018

To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes because you really needed to contact that person and they’re unavailable. But auto-reply emails hold meaningful information that can aid your sales and marketing process – and build personal rapport.

Topics: Marketing Sales
Continue Reading
4 min read

Does Social Bookmarking Work for B2B Companies?

By Courtney Stallings on June 6, 2018

Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.

Continue Reading
New Call-to-action

Recent Posts