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Useful Tips and Tricks to Help You Grow

Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

Recent Posts

5 min read

How to Create Better Inbound Marketing Content

By Courtney Stallings on July 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.

Consider these tools to up your content creation game.

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3 min read

Why Smart Content Will Improve Your Inbound Marketing

By Courtney Stallings on May 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

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3 min read

SEO: Separating Search Engine Optimization Fact from Fiction

By Courtney Stallings on May 2, 2019

Understatement of the decade: SEO has changed a lot in the past few years.

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5 min read

Website 101: (Almost) Everything You Need to Know About Websites

By Courtney Stallings on April 5, 2019

People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the product they’re looking for, or the solution to their problem).

Topics: website
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3 min read

Marketing Automation Platforms

By Courtney Stallings on March 20, 2019

You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you.

When contemplating marketing automation platforms, consider options that allow you to implement an inbound marketing strategy and campaigns for your business. Necessary tools include:

  • Landing pages and lead capture forms
  • Lead nurturing
  • Email marketing
  • Social media
  • SEO tools
  • Personalization
  • CRM
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3 min read

What Happens After the Trade Show?

By Courtney Stallings on February 28, 2019

Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again.

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2 min read

How to Create a Podcast

By Courtney Stallings on February 26, 2019

We explained the benefits of creating a business podcast; this blog tackles what goes into creating a podcast.

Hosting a podcast isn’t easy – in addition to equipment (another blog for another time), it requires practice, smart planning, knowledge about your intended audience, and a strong sense of self.

After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode.

Topics: podcast
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2 min read

6 Reasons You Need a Podcast

By Courtney Stallings on February 14, 2019

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Podcasting is hard work, but it’s worth it.

Here are 6 reasons to start a business podcast.

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2 min read

Getting to Know You – How to Write an “About Us” Page

By Courtney Stallings on January 24, 2019

When people visit your website, they want to know:

  • How big you are
  • How long you’ve been in business
  • Where you’re located
  • The faces behind the products/services
  • What makes you special
  • Your core values
  • Why they should buy from you and not your competitor
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2 min read

Don’t Hire (Only) People Like You

By Courtney Stallings on January 15, 2019

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.

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