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Are You Using Your Sense of Humor in Your Marketing and Brand?

July 29, 2014

A friend sent me this picture from the park Manitou Springs, Colorado. It proves that even municipalities can have a sense of humor in getting their message across. Does this help keep the park clean? I have no idea, but I would expect so. If nothing else, it makes the message more memorable, and memorable helps create action.


At Leading Results, we created Roco (pictured below) to help us keep our sense of humor. He helps keep us a bit light hearted instead of all serious and business-like. (you can read his story here). We often ask ourselves how Roco would write this or how he would do that. And really, how seriously can you take a monster like this?


So take a look at your brand - (defined: the promise that your company represents to your customers) – and figure out how to work your sense of humor into it. It might be your personal sense of humor, or if you’ve been around for a while, your corporate sense. Either way, building in humor can help you attract customers who are like-minded, and make your organization and message more memorable.

Have you already done this? Or do you know another company that you think does this well? Please share a comment.

Topics: brand building

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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