A friend sent me this picture from the park Manitou Springs, Colorado. It proves that even municipalities can have a sense of humor in getting their message across. Does this help keep the park clean? I have no idea, but I would expect so. If nothing else, it makes the message more memorable, and memorable helps create action.
At Leading Results, we created Roco (pictured below) to help us keep our sense of humor. He helps keep us a bit light hearted instead of all serious and business-like. (you can read his story here). We often ask ourselves how Roco would write this or how he would do that. And really, how seriously can you take a monster like this?
So take a look at your brand - (defined: the promise that your company represents to your customers) – and figure out how to work your sense of humor into it. It might be your personal sense of humor, or if you’ve been around for a while, your corporate sense. Either way, building in humor can help you attract customers who are like-minded, and make your organization and message more memorable.
Have you already done this? Or do you know another company that you think does this well? Please share a comment.