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Are You Taking Your Website Seriously?

May 2, 2017

Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold, Platinum, and Diamond partners to hear about future directions and collaborate on strategy. Much of what they cover is under non-disclosure, so I won’t disclose, but this blog was triggered by a passing comment made by a presenter that really resonated, so I wanted to repeat and expand on it.

We don't discriminate ...

As a company, Leading Results works with other platforms in addition to HubSpot. We have never forced a client to move off a marketing platform they like; as a result, we have clients who run Infor CRM and Inbox Guru and others who run Microsoft CRM and Click Dimensions as well as combinations that involve MailChimp or Constant Contact.

Although we might start since we heard this ...

hubspot.pngWhat those platforms or tools have in common is that in all cases, the website runs on WordPress … and I used to think that was okay. But in the last year, I’ve heard story after story from other marketing firms (we network with many in the Duct Tape Marketing network) about clients who've had their WordPress site hacked and brought down. So the comment was, “HubSpot is a Professional Marketing Platform” – and that really rang true for me.

Today, your website is more than just a place people go online to learn about your company. It’s the center of your digital marketing efforts, and if it isn’t (to steal a line from Ford), professional grade, you're going to pay for problems somewhere down the road.

Why HubSpot?

I know I sound like a commercial for HubSpot, but here’s what you get when your website runs on the HubSpot COS (sites) product:

And then there are the rest of the HubSpot features that make it a professional platform:

So yes, HubSpot is different. And on the surface, yes, it appears to cost more than other parts and pieces you can put together. But just like a chef who wouldn’t use an IKEA knife, if you’re professional and serious about generating leads from your digital platform, you don’t want to wing it with the cheapest pieces you can find and splice together.

If you want to learn more about HubSpot and what it can do for you, request a meeting by clicking below.

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Topics: hubspot

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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