A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing.
What I mean here is that we needed to write lots of content that would be valuable to people who wanted to learn more about how to solve their problems. That’s when we adopted Roco (which stands for Relevant Original Creative Offers) as our mascot and made him a member of our team – and he's been consuming content for us ever since! You can read his bio here.
Roco recently came to us with an observation from all of this consumption. He said, “It's hard to find tasty and valuable content out there.” He was getting fat from consuming lame, useless content and told us that while content is still an important way to reach our clients, we should be producing less content with higher quality.
That made a lot of sense to us, as we had been wondering about the glut of content out there and if anyone even cared to read anything anymore. So we put our heads together to create a solution to this problem.
With Roco’s help, we found Claire Voyant!
Claire is a monster with unique abilities. She knows how to tie what you're doing today into where you want to be in the future by making sure we're looking at today but always keeping an eye on the future (like Roco, she only has one eye). For both our clients and us, this means always looking at the strategies we're using and the objectives we're moving toward and refining today’s actions to meet tomorrow's goals.
While this is something we've always tried to do, Claire is helping us kick it up a notch. She recently brought us a new tool that gives us visible data on what's happening on our clients' websites – now we can see exactly how people navigate a site and what content they want to consume in much greater detail than we were getting from Google Analytics.
While Roco is still around to help us stay focused on creating the best content, Claire has now joined us to make sure that at Leading Results, every day is a day we're making the best decisions possible to help our clients reach their goals.
Claire Voyant, welcome to the team!