You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic. If you identify with any of the issues, you can read the follow up article here.
Overly crowded navigation
If you have a menu, a sub menu, and a sub-sub menu or a drop down with 5+ items, you're in trouble. You're overwhelming visitors with too much information, and they're likely frustrated and leave your site quickly, resulting in high bounce rates and 0 chances for conversions.
If you have bright blue links everywhere and small fonts, no one will read your content. In the age of information, information is everywhere, so if a visitor can't get answers to their questions upon arriving on your site (2 clicks or fewer), they'll go to your competitor.
How your website looks heavily influences the amount of trust a visitor feels toward your products. I've often landed in pages whose checkouts look so unappealing that I decide not to complete the purchase.
You're not mobile-friendly
If your website looks terrible on phones and tablets, your website automatically sucks. 52% of people use phones and tablets; there are people who don't even own computers. So if your website doesn't cater to the mobile and on-the-go style of most people, they're moving quickly from your non-mobile-friendly site to your competitor's mobile-friendly site.
You don't have a blog
If your goal is to get leads or make a sale, you need to provide your visitor with valuable information and provide a solution for their problem or prove that you have the knowledge to solve their problem. They're not going to pick up the phone and call you, so create a blog where they can get information at their own pace.
While a little history is useful to establish credibility, your visitors don't want to know everything about you. They have a problem and want a solution. They need to know if you have the solution, not that you've had three offices in the same city.
Sub-standard graphics AND stock photography
Everyone can spot stock photography. If you have an image-overloaded site but 99% of it is generic stock photography, your users will question your credibility and feel less connected to your business. Images are good, but stock photography overload or low-quality images are not.
Lack of control
Last but not least, your website sucks because you haven't taken control of it. If you don’t know the login information for your registrar, analytics, web master tools, and current CMS, chances are you've left all the details of your website to someone else and, in doing so, have also relinquished the responsibility of owning your website and its current status.
Don’t underestimate the need for your involvement in this crucial aspect of your business. Even if someone else is executing and implementing, you HAVE to be at the forefront, supervising to ensure your website meets your standards and those of your rapidly changing customers.