Let's put it plainly - dating sucks. Starting the painstaking process of finding someone special is enough to make anyone resolve to be single forever. If you've landed on this blog post, you're likely gaining insight regarding a new style of dating - how to find an inbound marketing agency that's right for you. You're probably overwhelmed and nervous about this process, and while it won't be easy or quick, there IS an inbound marketing agency that's perfect for you. Once you find it, business as you know it will never be the same!
Welcome to Dating 101
I can hear the collective groan. There is an ocean of prospects before you, and you're standing on the beach. How do you even begin? Past being overwhelmed, this is the beauty of finding an inbound marketing agency, just like finding that special someone. There are unlimited options before you, and you hold the power. Yes, it's daunting, but there are fundamental ways to make the candidate pool smaller and make your selection easier. If you're a B2C pet food company, for example, it wouldn't make sense to go on a date with an inbound marketing agency that focuses on the B2B realm. Maybe working with a local inbound marketing agency is key. Whatever your specifications are, be honest and forthright about what you want and don't want. There's no shame in being specific and very intentional.
Narrowing the Candidates
Now that you have a selection of candidates, the process gets to be fun! Just as you date someone that connects with your goals, values, and personality, you refine your search for the perfect inbound marketing agency by zoning in on those that resonate with your company's goals, vision, and culture. You might come across an agency that bodes well with your company, but the feeling is not mutual, as well as vice versa. Have no shame because it will happen - likely more than once. Don't compromise your goals, though, or your standards.
It's an Investment
So, you found your match - congratulations! However, the work has not ended. Not even close. Just like dating, to be successful you must invest time, resources, and, most importantly, your trust in an inbound marketing agency. If you walk into a contract with an inbound marketing agency with reservations, negativity, and fear, what do you think will happen? You guessed it. Failure.
The inbound marketing agency you select becomes part of your organization, your team, and your life-blood. It's imperative to invest the basics of a relationship, like trust, into the agency of your choosing. The inbound marketing agency of your dreams will likely teach you new things, open your eyes to new perspectives, and challenge you. Don't think of it as your company not being good enough - think of it as the discovery of your greatest potential.
But Sometimes Things Don't Work Out
Bob Marley once said, "...Truth is, everybody is going to hurt you; you just gotta find the ones worth suffering for.” The searing pain of a broken relationship, business or personal, sends shock waves through your soul. Maybe you had your heart set on an agency and things just didn't work out. Maybe you couldn't agree to terms before engagement, or perhaps the initial feelings you felt when you engaged with an inbound marketing agency dissolved, And that's ok. Things happen. Does it hurt? Viciously bad. But, you have two options - give up or keeping looking for "The One." You can swear off marketing as whole, or you can dust yourself off, re-focus, and find the right inbound marketing agency. Fingers crossed you select the latter.
And When You Find "The One"
You'll know why every other prospective inbound marketing agency didn't work out. You have a mutual relationship that is full of balance, appreciation, understanding, trust, and fluidity. You know in your heart that you made the right decision because your complete journey to finding "the one" was completely worth it.
There Will Be Bumps in the Road
Show me a perfect relationship, or business alignment, and I will show you a liar. Every relationship has issues; whether a disagreement, contrast of opinions, or a misunderstanding. Any relationship that doesn't have pushback from time to time means the relationship has no passion or a deeper meaning. Conflicts will happen, but ensure that you handle them with grace and respect.
But in the End, It's Worth it
The beauty of having a stable relationship built on trust and communication is that you work through the trials and tribulations because you know that the relationship is worth fighting for. You likely will realize why every relationship of your past didn't work out.
Step into the process with clear goals, expectations, and positivity. You've been hurt in the past by other agencies or business relationships, but don't hold your new, prospective agency hostage for the hurt. Declare a clean slate and get ready to engage in a beneficial relationship where both sides win!