I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.
This year the session I got the most from was by Blair Enns, a brilliant author. He had great advice for marketing agencies, but I believe that it pertains to any business.
He told us that these are the things you and your business must do – and that you must do each/all of them to really take off.
No Exit or Retirement Strategy
Never Have More than 10 Clients at a Time
Lease Instead of Sell
One Page Proposals
Untether from Time
Say What You Think
We strive to do this always. We should be completely honest with our clients. We need to tell them their ideas aren’t great if they aren’t. They are hiring you to guide them and let them know what will and won’t work. Use kind ruthlessness.
While these constraints seem daunting, I believe that they will take your business to the next level. Have you tried any of them? Have they worked? Let us know in the comments!