<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

6 Reasons You Need a Podcast

May 26, 2019    |     Courtney Stallings

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Podcasting is hard work, but it’s worth it.

Here are 6 reasons to start a business podcast.

Reach a new audience

Using many media types on your site is wise – some people like to read, some like to watch, and … some like to listen. For people with long commutes, boring jobs, household chores, small children, etc., listening may be the only way they have time to learn new things or listen to something they enjoy. Podcasting opens you up to an audience that prefers to listen.microphone, on air, podcast, interview

In addition, listeners may recommend your podcast to others with similar interests.

Increase site traffic

A podcast can improve site traffic for several reasons:

  • New listeners who find your site via the podcast
  • New visits from people referred to your podcast/business
  • Wise use of content and SEO put you higher in search results
  • New social media topics ignite new interest

Build relationships

Podcasting is intimate. Unlike with blogs, ebooks, videos, and even webinars, listeners who find a podcast they love, subscribe to, and listen to frequently feel like they know the host(s). They feel a connection and keep coming back because it’s like listening to a friend every week (or month, or however often) – even though it’s unlikely they’ll ever meet.

This relationship builds trust, which listeners will associate with your brand and will lead to more conversions … because people prefer to buy from friends than strangers.

Improve content marketing

Podcasts create audio you can post on your site and distribute on platforms like iTunes – but you can also post the transcripts with the podcasts (good for SEO and website visitors who prefer reading) and turn the content/topic into blogs and articles for your website.

If you use keywords, hash tags, and SEO best practices, your reward will be more Google love – you’ll show up in more search results.

Increase social media presence

Create “teasers” of upcoming shows and promote them on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms. After the podcast, post recaps and reminders for people to not miss your latest episode.

Generate revenue

Don’t start a podcast with the expectation of making money, but with enough listeners, it would be possible to generate revenue with advertising, sponsors, affiliate partnerships, and direct sales from your products and services.

Do you find it's harder and harder to get found online? One of the best ways is to get good search engine rankings using inbound marketing – a podcast would be a strong addition to your content repertoire.

Need some advice? Contact us!


Being the Best Isn’t Enough Anymore

May 23, 2019
Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere...

Read More

6 Tips for a Successful Trade Show

May 21, 2019
There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, qu...

Read More

4 Paid Advertising Tactics That Won't Break the Bank

May 16, 2019
Read this blog if: You’ve spent a lot of money on Google Ads with little success You’re constantly promoting yourself on social media but get little engagement You think advertising is expensive and offers low ROI

Read More
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development

COMMITTED TO quality & satisfaction


 2017 AWARD


TOP 100
2016 AWARD


TOP 100
2016 AWARD


Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
OR CALL OUR OFFICE 888-717-1715