In addition to the logistical must-haves for a successful website, your website should also look appealing to visitors. This doesn’t mean you need to overload your website with glitz and glamour – it’s adding simple yet effective elements to make your content pop off of the plain white background (aka not having a boring website).
Here are 5 things to make your website more attractive:
An eye-catching header image
The header image is the first thing a viewer sees when they get to your website, so if that header image is eye-catching and interesting, visitors are less likely to “bounce” off your site. (Research indicates that you have 7 seconds to grab a visitor’s attention and make them want to stay.) The header image is your website’s first impression and, as they say, you never have a second chance to make a first impression. It addition, there’s usually a brief explanation of what you do as a company, so it’s a good place to put a company message or slogan.
Nobody wants to look at a flat page where all the content blurs into the background. Some ways to add depth include using shadowing behind a box of text; this draws the eye to the information. Other effective methods of adding depth include using textures and patterns in the background or layering differing colors on top of the background color.
The psychology of color we discussed in the logo design blog works similarly on your website. Choose colors based on what your brand is about and who your target audience is. Overall, the main colors of your website should go along with the colors of the company. In complement to the main colors, use pop colors to accentuate the important content or the sub-headings on the page.
White space may be the most important thing to consider when making your website more appealing. When there is no white space, it looks overcrowded and unorganized and it makes it hard for the viewer to determine where to go next. On top of organization, the white space will also make the important things pop off of the page – there is more emphasis on what is important.
Even if your company and website are about the medieval times, don’t use a medieval font for the content – content should be clear and easy to read and not be a hassle for the reader to understand. The content can be amazing, but if no one can read it, it doesn’t matter.
There are many nuances in creating a website that will capture a visitor’s attention in 7 seconds or less. Logos, as we mentioned, calls-to-action, infographics, and other website content need to be “on point” or you’ll lose your audience – or never get one at all.