Anyone who has ever done a website design or re-design knows how difficult the process and management of the project can be. From beginning to end, a web design project requires the focus, cooperation, and feedback of many moving people – people who don’t necessarily have the time to complete the project, no matter how much they want to. Often, you fall into intention limbo, where you want to get things done quickly but the project seems to move at an alarmingly slow pace. The result is a hallowed design that carries with it a hope of success left to chance.
This has been the approach for a very long time, and though more tools surface every day to facilitate the process of website creation, the system seems broken.
Growth-Driven Design (GDD) is a new methodology for helping your website succeed. In GDD, you create a Launchpad website, which enables you to launch a website quickly and effectively with basic but limited functionality and a staged plan for completing full functionality. (If you want to learn more about growth Driven Design click here.)
Here are 5 problems Growth-Driven Design Will Solve for you.
ROI nowhere in sight
I don’t have $15,000 to spend on a website. For companies with cash flow concerns, Growth-Driven Design is a great option. Instead of paying an upfront fee, GDD allows you to pay a fixed retainer price over an agreed upon amount of time. This enables you to have a beautiful website with increased functionality over time versus having made an investment with no finished website and no idea of when ROI will kick in.
Out of scope and beyond
Often, web design projects lead to frustrating conversations where you (or your boss) feel like you’re not getting what you hoped for. Meanwhile, the web developer seems beyond frustrated and is listing all of the things they’ve done that fall outside the scope of work. This disconnect between expectation and reality is often caused by a lack of communication at the beginning of the project. Since GDD focuses on stage-based progress, it helps to bridge this gap significantly. During initial conversations, all desired functionality is added to a wish list and designs are mocked up for the Launchpad website. You and the developer can now set clear time-bound goals, making the conversation about results significantly easier.
Someone has to pay
When projects fall out of scope, there is always a price to pay. Whether the developer eats the cost or you do, no one is happy. GDD solves this problem with its monthly retainer versus a one-time fee plan. Now, you can simply roll new ambitions onto the website wish list and set a realistic timeline in the context of other wish list items.
As a developer, I have heard my fair share of horror stories. Many clients have come to us angry and frustrated at mediocre websites with little to no functionality. “After paying thousands of dollars I still have a terrible website.” This situation often happens when the developer has no commitment to the project’s long-term success. GDD thrives on the developer’s long-term commitment to success. Since it's not a one-time gig, the developer has to live with the end product and evolve it. This allows the developer to focus on genuine excellence and allows you to have peace of mind knowing that your expectations will be met.
Data! Data! Data!
Ultimately, the biggest problem in conventional web design is its rigid structure. Once you launch, you're done, and you move on to the next thing. GDD encourages you to view your website as a fluid entity that adapts quickly to customer feedback, changing trends, and smarter marketing. Instead of guessing what will work, GDD uses hard data to understand your clients' behavior and adapt your website to continue to serve the right content at the right time to the right people.