When searching the internet, there is nothing worse than opening a website and having no idea what it’s offering or where to go next. Whether you are a small business or a large corporation, having a website is vital – it serves as an around the clock marketing tool and an opportunity for new leads. Ensuring you have a successful website is even more important because it is a direct representation of your business. Bad website = bad reputation.
Here are 5 must-haves for a successful website.
A Clear Homepage Headline
Within the first 7 seconds of entering a new site, the visitor should know what the site and the business have to offer. A bold and clear headline will catch the visitor’s eye and is the first thing they’ll read. If they are unsure of what it means or don’t think it fits what they’re looking for, they’ll close out and move onto a new website – aka your competitor.
An About Us Page
This is one of the most clicked on pages in a website, so having it is vital. What do you put on the page, though? Visitors don’t really care about you personally – they just want to know what you, your goods, or your services can do for them. They want to know how they are going to benefit from doing business with you. Connecting with consumers and building a relationship is vital to turning the visitor into a customer; ultimately, if they don’t trust you, they won’t do business with you.
A Simple Navigation Menu
In order for visitors to move past the homepage, they need to know where to click. If they’re confused, they aren’t going to take the time to try and figure it out by themselves. In short, avoid the navigation menus with twenty drop-down items because no one will know which one is the right one to click on. A confused visitor turns into a lost opportunity.
More and more internet traffic is coming from tablets and smartphones. If you want to reach those visitors, your website has to be compatible with all devices. With some savvy coding methods, this process is not impossible and well worth the time.
After the visitor has read about you and built a connection, they need a way of contacting you. Otherwise, everything you put into building that relationship has no next step. Email is the most useful tool to use because it doesn’t require both parties to be available at the same time. Also include icons linked to your social media so your customers can stay up to date with all aspects of your business.
Your website should be your best salesperson. If you don’t have the aforementioned website components, change your website. Stop telling people how long you’ve been in business, the list of products you sell, and how great you are. Instead, tell people what problems you solve and what value they’ll receive by working with you. Remember: your website is a direct representation of your business and a bad website = a bad reputation.