<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

5 Design Tips for Creating a Perfect Logo

April 15, 2019    |     Trevor McWilliams

A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s success, but designing a single image that represents what the company and its brand are all about can be a daunting task.

Consider some of these key tips for creating a perfect logo.

Know your audience

Before starting to design a logo, you need to know the target audience. A logo for a teenage girls’ clothing store will be vastly different than a logo for a store that markets to professional males. The logo needs to be recognizable by its target audience, and what resonates with a teenage girl is different from what resonates with a businessman.

Buyer Persona Template

Keep it simple

Simple designs are easier to understand and recognize at a glance. The easier it is for a customer to process a logo, the more likely it is that they’ll instantly relate a logo with its company. This task isn’t as easy as it sounds, however – simplicity is much harder to design.

Keep the logo design to one “trick,” meaning choose a single design element that is creative and grabs the audience’s attention. Multiple tricks will lead the audience in different directions and they won’t understand the brand.

color_palette.jpg

Color

Each color portrays a different physiological feeling and message about a brand. For example, a company that focuses on growth or the environment will typically use a green color, whereas a high-energy sales company will probably use red. It’s important to know the brand intention when selecting a color palette.

Typography

The typography that goes with the logo often gets overlooked, but it is just as important. As with colors, different typefaces portray different impressions. A company that wants to portray an aura of calm can’t do so with a jagged font, for example.

Versatility

Logos are everywhere, so it’s important to make sure they’re versatile enough to be shown wherever they’re needed and in whatever size they’re needed. Logos go on business cards, websites, advertisements, and official documents, so ensuring that a logo can be properly scaled for each medium is crucial for brand awareness. Also, the logo will not always be shown in color, so making sure it is still recognizable in black and white is a must.

We hope this article was helpful. Contact us for help with YOUR logo!

MORE POSTS

4 Helpful Typography Tips

April 11, 2019
No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than...

Read More

Website 101: (Almost) Everything You Need to Know About Websites

April 5, 2019
People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the ...

Read More

Improve the Conversation About Your Brand with Better Testimonials

April 3, 2019
Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B...

Read More
 
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715