<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

5 Common Myths about Being a Graphic Designer

February 10, 2019    |     Trevor McWilliams

It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do graphic design for them. Some businesses hire an agency for help, others could hire a freelancer or a full-time designer, and some will try to have someone already in-house do their design work. Before choosing a route, it’s important to understand what it actually means to be a graphic designer.

Here are 5 common myths about being a graphic designer.

MYTH #1. Anyone can be a graphic designergraphic design

Just because you downloaded Photoshop to your computer doesn’t make you a graphic designer. Being a good graphic designer requires you to understand and stay up to date with design trends, both in general and in your area of expertise. The combination of understanding the software and what makes for a good design is essential, and frankly a lot of “graphic designers” don’t understand either.

Most people think that because graphic designers get to “play” on a computer all day, it’s automatically an easy job – they’re wrong. Designing something requires a lot of patience, strategy, and trial and error. If you’re in a company without access to a true designer, it will show in the quality of your finished products. Don’t try to hack your way through design if you have no experience.

MYTH #2. All design jobs are the same

Every design job is different because everyone is designing for different industries, audiences, and reasons. Designing something for a fashion magazine requires different skills than designing something for an industrial engineering magazine. I realized this quickly when I started working at Leading Results and had design projects for B2B clients; designing in the B2B space differs greatly from the B2C space because the audiences have distinct ways of buying. B2C audiences buy based on emotion and visuals that make products look appealing, while B2B audiences think about their purchases and rely on content. If you make a B2B design look like it should be an ad in a Cosmo magazine, people will be very confused.

MYTH #3. Graphic designer = tech support

Yes, we spend a lot of time on the computer, but that doesn’t mean we know how to fix computer problems. I’ve met many graphic designers who know nothing about computers other than how to use the graphic design products they work in every day. This might come as a shock, but think about it in another industry. Would you call a school janitor to fix your plumbing? Just because they work with the part you can see doesn’t mean they know how to fix everything you can’t see. 

Refresh Your Website with Growth Driven Design

MYTH #4. Editing designs can be done in a snap

For making changes to a design, time plays a big factor. Using computers makes it easier because we rarely have to start over; if done right we can easily delete or change numerous portions at a time. However, that doesn’t mean we stop paying attention to detail. Edits take time, and when feedback isn’t specific, we often have to repeat the trial and error process to figure out what works best for the overall design. You should never accept a project thinking it can be done quickly – it will show negatively in quality and performance.

MYTH #5. Graphic designers just make things look pretty

From an outsider’s perspective, a lot of what a graphic designer does is make things look aesthetically pleasing, but if you try graphic design, you’ll realize it’s much more than that. This is why I don’t recommend finding someone in house to hack their way through your designs; you’ll get better results if a designer understands the strategy of designing something. A graphic designer needs to understand everything – audience, industry, layout, why they chose those colors. Save yourself the frustration and money by hiring an experienced designer that knows what they’re doing.

Sometimes it feels like anyone can claim to be a graphic designer, but do your research on what it actually means to be a graphic designer. If you feel like you’re struggling to produce quality content that attracts an audience, please contact us – we can help!

 

MORE POSTS

3 Ways to Achieve Your Marketing Goals in 2019

February 7, 2019
It’s early February 2019. You’re crushing those New Year’s resolutions, right? Get more exercise: check Lose weight: making progress (see above) Spend less money: yeah, there’s a little extra money in the bank Learn a new skill: R...

Read More

Seven Winning Marketing Strategies that Score Big Together!

February 5, 2019
In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your efforts. 

Read More

How to Use Marketing Data to Foster Better Customer Relationships

January 31, 2019
To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never...

Read More
 
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715