Blogging is a key component to a successful content marketing strategy, as it keeps your website and blog up-to-date, relevant, and continuously educational for your prospects; it also serves to nurture your leads and enlighten your current clients.
But sometimes life happens: you get writer’s block, time is limited, resources are allocated away from blogging. It happens to the best of companies and writers.
So how do you climb out of your blogging rut and uncover valuable blog post topics, directions, and ideas?
Here are 4 blogging angles to get you back on track!
Answer Your Prospects’ & Clients’ Top Questions
With each blog post, you should address ONE problem or question and provide a solution or an answer – and not by pitching your company. Instead, offer your expertise in the industry. This positions you as a thought leader and a “solutions artist,” which helps to earn trust and showcase expertise.
Talk About Current Trends In Your Business
If there’s a hot topic in your business regarding new regulations tactics, practices, or the like, blog about the topic and your value-added opinion. People want insight; they want guidance; they want perspective, and that’s why they read blogs.
One caveat: keep politics, religion, and other sensitive or controversial subjects out of your business writing – unless it relates to your business. Driving your personal beliefs into your business is a disaster waiting to happen.
Update and Republish Old Blog Posts
If you’re in a time crunch or want to add value to old blog posts, try updating and republishing a successful past blog post. Not only is this an opportunity to update the post with current best SEO tactics, it also allows you time to take inventory of your blogs and ensure your posts are current. Think about what you can add to make it better. Could you add updated statistics? Go deeper into the content? Maybe you’ve gained a clearer perspective you can share.
Update the content, include a relevant CTA, update links, and republish the blog post as a new blog post, keeping the original URL.
However, you should add a note similar to this at the top of a republished blog: This blog post was originally published in (original publishing date) and has been updated to reflect (what you did the post). This way, readers know that this blog has meat to it, it’s evolving, and you signal that you care to keep your readers up-to-date.
Invite a Guest Blogger to Contribute to Your Blog
Know an influencer or thought leader who would be a great fit for your blog? Reach out to them and offer them a guest blogging opportunity! This tactic is mutually beneficial – you get a new blog post, and the guest writer gets back links to their blog, lending them credibility in search engine results.
A word of caution: guest bloggers should be a way to add value to your blog from time to time; you should never have a blog dedicated to guest bloggers. Also, it’s critical to ensure that you’re strategic in who you accept guest posts from. Make sure they offer value to your current customers and prospective customers – don’t confuse or alienate your readers by allowing guest bloggers to take a big leap away from the general direction of your blog.
Another common mistake bloggers make is getting tied to word counts. The length of a blog should be based on the content. You can easily cover some topics in 400 words, whereas others need 2,000 words. The key is quality over quantity.In the comments, tell me what you do when you think you don’t have anything to say!