There comes a point in time where everyone needs a HUG – a HubSpot User Group, that is! A HUG is a meeting where attendees learn marketing tips and tools to expand their marketing efforts, and the great news is that it’s open to anyone interested in learning new marketing ideas, not just HubSpot users. In the age of technology and social media, it’s important that we don’t stray from perhaps the most important relationship builders: face-to-face meetings.
Face-to-face interactions have lost the perceived value they used to hold; 70% of young professionals, in fact, believe that it’s unnecessary for them to go into an office. Face-to-face meetings, however, make more effective use of time and 84% of people say they prefer an in-person meeting.
In this post, we’re going to look at why that may be and discuss 4 reasons why you need HUGs in your life.
HUG meetings are made up of people in various local businesses and are an opportunity to build a community of businesses professionals. Community relationships are a key to success because people with similar circumstances are more likely to bond with each other than those from different backgrounds, and the stronger the relationship you build with someone, the likely it is that that relationship will work long-term. Again, 84% of people say they prefer in-person meetings; they also feel they build stronger relationships during in-person meetings.
At a HUG meeting, there are endless in-person opportunities with people in similar business situations.
By now you know that without networking, you really have no shot at being successful – so a HUG is one more great chance to build your business network. Whether you want to build relationships and references or identify possible leads, a HUG is the place to be. A simple conversation with someone could ferret out a similar interest and lead to a business solution. A HUG also builds a network effect within the community wherein more attendees creates higher value for everyone, as more attendees offer more opportunities for networking. Author and entrepreneur Christine Comaford said, “Networking is marketing. Marketing yourself, marketing your uniqueness, marking what you stand for.”
The definition of insanity is doing the same thing over and over again and expecting different results. Don’t let your business go insane! Sometimes just thinking about an old idea in a new way opens a whole new world of opportunities – and what better way to do that than in person at a HUG? People who indicate that they prefer to meet in person says it’s because it allows for more complex and strategic thinking; whether it’s from the people you meet or from the speaker, a HUG can almost guarantee a new thought process or idea for you to consider.
At every HUG meeting, there’s a different topic presentation delivered by a credible speaker. They offer bountiful amounts of information and ideas to consider as you continue to mold the success of your business. After the presentation, there’s always a Q&A session and some networking time; you’ll leave the HUG with at least one piece of new information or way of thinking about the topic.
Don’t be afraid of HUGs!! Social media networking is taking over, but let’s not ignore the power of face-to-face networking and building relationships within a community of business professionals. We need to continue this for the success of our businesses. It’s like Henry Ford once said: “Coming together is a beginning; keeping together is progress; working together is success.”