Read this blog if:
- You’ve spent a lot of money on Google Ads with little success
- You’re constantly promoting yourself on social media but get little engagement
- You think advertising is expensive and offers low ROI
In the last five years of working with clients in many industries, one thing stands out: advertising campaigns cost too much for the value they deliver. With ROI at an all-time low, we searched the marketing technology world far and wide for ways to promote great content and valuable offers without costing our clients an arm and a leg.
Enter programmatic advertising.
If you haven’t heard of programmatic advertising yet, you will soon. This new advertising has swooped in to deliver value in advertising and connect prospects to companies that have the products they want. This bid-based advertising system provides access to several strategies that, combined, amplify your efforts, and help you accomplish more through your marketing.
Here are some campaigns you can access through programmatic advertising.
programmatic advertising type 1: search/contextual
The primary goal – engage new customers by showing them ads that resonate with the content they’re already consuming.
This campaign allows you to utilize the categories and keywords a consumer is viewing and use context to deliver relevant content. That way, viewers only see ads they're interested in, and you don't waste money serving impressions to the wrong viewers.
programmatic advertising type 2: site retargeting
Ninety-eight percent of your website visitors leave without converting and are never seen again. But what if you could re-engage visitors who never filled out a form?
You can! Site retargeting allows you to target users who visited your website whether they left their information or not. This is a highly effective method of converting site visitors into purchases and advertising to an audience that has already shown interest in your products.
With site retargeting, you can target specific pages, create advertising based on specific product interest, and serve useful content to already engaged audiences.
programmatic advertising type 3: geofencing
Geofence technology is perhaps one of the fastest growing trends due to its undeniable value. With geofence technology, you can customize your audience via precise location targeting, identifying high concentrations of potential customers, and showing them relevant ads.
Geofencing is especially effective for leveling the playing field against competitors. You can target competitor locations, expand your mobile reach, and geofence conferences, user events, trade shows, etc. to have a presence at events you can't attend.
Bonus: this type of advertising also tracks physical visits after someone has seen an ad!
programmatic advertising type 4: OTT- CTV
With the rise of streaming technology, this is one of the most creative ways of advertising. Powered by three distinct methods of audience targeting, you can utilize people’s televisions to deliver your message without buying expensive TV advertising slots.
You can target any screen size, provide non-skippable immersive content, and deliver content to specific addresses, zip codes, and areas. You can also decide if you want to video ads to appear pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.
The bottom line is access to highly targeted commercials for potential customers at a lower price.
I know you’re wondering how much this fantastic advertising will cost. The good news is that it will be cheaper than any other advertising platform. Our programmatic offerings (except for OTT-CTV) are priced at $10 per 1000 impressions. Yes, you read that right – for $10, you can reach up to 1000 people in this very targeted way!
We do have a small set-up fee – but considering how targeted your reach will be and how programmatic can make you more competitive, it’s significantly lower than Google Ads, Facebook Ads, and LinkedIn.
Are you ready to take your brand awareness and lead generation further? Contact us today and let’s talk programmatic ads.