No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.
Here are 4 helpful typography tips for a well-organized design.
Use a hierarchy
Every document has a hierarchy. Hierarchies are necessary because they direct the audience regarding how to understand the information. The most common way to implement a hierarchy is to divide it into three sections: headline, subheadings, body text. (Although some designs will have more than three sections if has quotes or statistics.) The most common way to create a hierarchy is by using different font sizes for the headings, subheadings, and the body. Just think about looking at a flyer; if every word were the same size, it would be hard to read, right?
Don’t be afraid of white space
Don’t be afraid of white space – it’s actually your best friend. Some people think white space is empty, unused space, but it’s a necessity, especially in content-heavy documents. White space gives the audience a visual break and makes the content easier to understand and less overwhelming. It’s the key to a clean, organized, easy-to-read document.
Fit the type to the tone
Every document has an intended reason and audience, and every reason and audience require a different tone, and the typography of the document must match that tone. Different type styles have a different feel and can change the meaning of a document. Think about a professional document; if it has a very artsy, cursive typeface, doesn’t it seem less professional? The content and words on the page are important to the message – but the font used to display that content is also relevant to the message.
Less is more
Similar to choosing the right typeface, you have to consider the number of typefaces. This is a case where less is more. It’s great that there are so many typefaces to choose from, but don’t go overboard and use eight styles in the same document. It will look messy, unorganized, and will confuse your audience. The font choice can help emphasize the hierarchy by using one font for the headings and subheadings and a different font for the body text. The general rule for the number of fonts in a design is three, but like every rule, there are exceptions, so use your design judgment.
Overall, every document has a message and reason for being created. The content is interpreted by the actual words and how the words are presented. As the designer, it’s your job to present it so it makes sense to the audience and enhances the message.
If you’re having trouble creating well-designed content and using typography correctly, contact us – we can help!