You have a vision for where you see your business or product growing, but you don’t always know how to get it there. As marketers and designers, it’s our job to turn those plans into a reality. It sounds pretty easy, but often the path to success isn’t sunshine and rainbows – there are bumps and hurdles to avoid; fortunately, there are several simple ways to do so.
Here are 3 signs the people you hired are making your vision a reality.
They’ve listened from the beginning
This is the foundation of not only this project but the entire business relationship. Listening helps with two things right off the bat: determining your problems and defining what you want to happen instead (i.e., your vision for success). Imagine going to the doctor with severe back pain and the doctor making a diagnosis, giving you medicine, and telling you to come back in six weeks – all without you saying a word. I, for one, would be confused as to why the doctor thought he could solve my back issue without talking to me and would probably seek a second opinion. Which is why good doctors don’t do that – they gather the information they need, take x-rays or MRIs, and learn about your back pain before offering a solution.
And it shouldn’t be any different with solving business problems.
They think outside the box
You’ve determined the problem and defined what you want, so now it’s time for the marketers/designers to offer a solution. You may have some ideas, but you wouldn’t be seeking help if you had all the answers and resources. If you had a broken arm, for example, you could MacGyver a cast – or you could go to a professional and make sure your arm works just as well as it did before you broke it. A really good doctor is one who can give you a solution you didn’t think of that will make your arm work better than expected.
And it shouldn’t be any different with solving business problems. Anyone can come up with a basic, prepackaged solution; if someone presents you with a solution you didn’t think of, you’ll know they can make your vision a reality.
They communicate with you
If you have any experience, you know more problems will arise during the implementation process. The answer is to communicate, communicate, communicate! If you’re left out of the loop when problems show up, you’ll probably lose trust a little trust in them; after all, it is your business – but don’t let the communication be one-sided. You have to be forthcoming too. Keep an open line of conversation with the people helping solve your business problems.
You want solutions to your problems, but you also want to feel included in finding and implementing those solutions. When you hire someone to help solve your business problems, make sure they do the above three things – you’ll feel included and your vision can become a reality.
If you would like to learn more or have had a tough time getting your problems solved, feel free to drop us an email at firstname.lastname@example.org.