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Blog Insights

Useful Tips and Tricks to Help You Grow

3 min read

Killing the Social Game in 2021 (Part 1): Instagram

By Darling Jimenez on January 6, 2021

Series Brief:

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2 min read

ClubHouse: The App that is Literally Changing the Conversation

By Darling Jimenez on January 4, 2021

By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok and more. 

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2 min read

Millennials and Gen-Z are winning... what you need to learn from them? (Cue TikTok)

By Darling Jimenez on June 18, 2020

I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled. 

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2 min read

What's the Difference Between a Keyword and a Key Phrase?

By Darling Jimenez on October 31, 2019

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

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2 min read

3 Ways Stories are Changing the Landscape of Social Media Advertising

By Trevor McWilliams on October 1, 2019

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s because there’s a constant conversation about best practices surrounding social media advertising. Truthfully, it’s different for each company, depending on their target audience.

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4 min read

How to Build an Effective Inbound Marketing Landing Page

By Courtney Stallings on September 24, 2019

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

Topics: website
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5 min read

How to Create Better Inbound Marketing Content

By Courtney Stallings on July 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.

Consider these tools to up your content creation game.

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2 min read

4 Ways to Increase Web Traffic

By Trevor McWilliams on June 27, 2019

We’re a little over halfway through the year, and you’ve probably just finished mid-year reports for your company. One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?

Topics: website leads
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3 min read

Why Smart Content Will Improve Your Inbound Marketing

By Courtney Stallings on May 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

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3 min read

Tips to Keep Your Marketing from Slacking This Summer

By leadingresults on May 28, 2019

It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m referring to the heat put on marketing teams as employees gear up for summer vacation and work piles up for those of you left in the office.  Don’t let leads go unnurtured or customers unattended. What can you do to make sure your marketing doesn’t fall through the cracks as employees leave for vacation?

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