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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.

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5 Design Tips for Creating a Perfect Logo

A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of ...
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5 Truths to Closing the Sale on an Expensive Product or Service

I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s ...
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Don’t Hire (Only) People Like You

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really ...
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Your Website Sucks? Here’s How to Fix It

If you read my previous article, you might be trembling with fear and wondering how you can fix this mess and make your ...
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Search, Geofencing, and Programmatic Advertising – Oh My!

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your ...
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8 Reasons Your Website Sucks

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can ...
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Content is the Most Trusted Form of Advertising

The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its ...
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3 Marketing Trends to Expect in 2019

The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that ...
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Asking the Right Questions: Beyond Vanity Metrics

One of the biggest challenges marketers and business owners face isn’t that they don’t have enough data to make good decisions ...
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Talking Analog vs. Digital Marketing with Jason Huddle

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a far-reaching conversation about ...
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Help! Is There an Editor in the House?

  In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the ...
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How to Make the Most of Being a Trade Show Sponsor

I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level Sponsor. It was the first ...
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3 Reasons to Build a Portfolio For Your Website

Have you ever been in a meeting with a prospect or had a conversation with someone interested in what your business does and ...
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Marketing Trends and Challenges Q&A

I was recently asked to participate in a panel discussion about marketing trends and challenges for technology consulting ...
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If You Want Better Marketing Results, Get Better Marketers

I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … ...
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