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Being the Best Isn’t Enough Anymore

May 23, 2019

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere is the best. And your customers love you.

So why isn’t business booming?

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Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your ...

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6 Tips for a Successful Trade Show

May 21, 2019

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, questions they have about industry topics, and hesitations they may feel about your brand, trade shows are a valuable resource.

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There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight ...

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4 Paid Advertising Tactics That Won't Break the Bank

May 16, 2019

Read this blog if:

  • You’ve spent a lot of money on Google Ads with little success
  • You’re constantly promoting yourself on social media but get little engagement
  • You think advertising is expensive and offers low ROI
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Read this blog if: You’ve spent a lot of money on Google Ads with little success You’re constantly ...

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3 Must-haves for a Successful Social or Mobile Ad Design

May 14, 2019

We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if the ad itself doesn’t draw the audience’s attention, it won’t be a successful campaign.

Here are 3 must-haves for a ...

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We’ve been talking a lot about

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4 Tips for Creating Killer Infographics

May 9, 2019

An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.

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An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to ...

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SEO: Separating Search Engine Optimization Fact from Fiction

May 2, 2019

Understatement of the decade: SEO has changed a lot in the past few years.

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Understatement of the decade: SEO has changed a lot in the past few years.

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Questions to Ask in a Testimonial

April 30, 2019
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Customer testimonials are a necessary part of your marketing strategy, but ...

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Is a Website Ever a Once-and-Done Event? | Growth Driven Design

April 25, 2019

On today’s web, is a website ever a once-and-done event?  

No.

In traditional web designyou start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the ...

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On today’s web, is a website ever a once-and-done event?   No. In traditional web design, you start with ...

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3 Reasons for a Multi-channel Advertising Approach

April 19, 2019

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

Here are 3 reasons to explore a multi-channel advertising approach.

...
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Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such ...

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Is Chat Marketing Killing the Traditional Landing Page?

April 16, 2019

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through ...

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The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here ...

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