Blog Ramblings

Video Anxiety: Myths versus Facts

Posted by Katie Lorenz | August 16, 2018

  
  
  

We shouldn’t need to tell you your business needs video as part of your content strategy, but here are a few statistics if you need further convincing.

Read More

Topics: video



Ready or Not, Here B2B ECommerce Comes

Posted by Courtney Stallings | August 14, 2018

  
  
  

Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & Sullivan estimated $6.6 trillion. We don’t know why the large discrepancy there, but we know eCommerce is here to stay.

Pay attention to these B2B eCommerce trends:

Read More

Topics: B2B



5 Ways to Become Your Marketing Agency’s Favorite Client

Posted by Claire Motz | August 7, 2018

  
  
  

If you want something done right, you have to do it yourself – especially when it’s your business on the line. But sometimes it’s better to accept that you can’t do it all. Marketing is typically the first place most business owners realize they struggle, which is why many businesses have made hiring a marketing agency their marketing strategy.

If you’re one of those smart business owners, congratulations!

Read More

Topics: marketing agency



In Anticipation of INBOUND 2018

Posted by Matt Starnes | August 2, 2018

  
  
  

So you're going to INBOUND 2018? For those of you who don't know what INBOUND is:

HubSpot (an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers) hosts the INBOUND conference. "INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. Our annual event and year-round media platform inspire and educate hundreds of thousands of people so that they—and their businesses—can grow better."

Read More

Topics: inbound conference



How to Cut Through the Marketing Noise (#5 Will Make You Smile)

Posted by Kimberly Hughes | July 31, 2018

  
  
  

According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing messages per day – but probably don’t remember even 1%, because as savvy consumers, we’re experts at tuning out marketing and advertising, unless it strikes us personally. From advertisers who scream in their ads, “Buy me because I’m awesome” to marketers who say “content, content, content – oh, and read this, too.” Mainstream and viral forms of media seem to communicate with arrogance, as if we, as media consumers, should wait with bated breath.

Read More

Topics: target market



Sales and Marketing Working Together is a Platitude

Posted by Dan Kraus | July 26, 2018

  
  
  

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is happening:

Read More

Topics: Marketing, Leads-Sales



Finding the Key Life Coaching

Posted by Matt Starnes | July 24, 2018

  
  
  

I’m the luckiest guy on the planet. I mean it! I love podcasting and I get to speak with the most interesting business owners, authors, speakers, and coaches on Marketing Monster Mashup, the official podcast of Leading Results. 

Read More



Types of Networking Events and Their Benefits

Posted by Claire Motz | July 19, 2018

  
  
  

As a board member of the American Marketing Association (AMA) Cincinnati chapter, I’ve been to a lot of networking events – good ones and bad ones. I’ve also organized and hosted my own networking events, including the ever-popular Speed Networking. It saves time and money to know which networking formats work best for me and my professional goals.

Read More

Topics: Networking



3 Tips for Making Professionally Designed Content Offers

Posted by Trevor McWilliams | July 17, 2018

  
  
  

You’ve probably heard that 90% of what you say is nonverbal. Of that 90%, about 50% is body language, 40% tone of voice. The same thing goes for content you publish on your website. The difference is that in writing, you can control the words and the tone – but body language is unaccounted for.

Read More



How to Get Your Team Aligned on Marketing Program Goals

Posted by Kimberly Hughes | July 12, 2018

  
  
  

You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as it relates to marketing programming or projects that utilize multiple team members. If your team isn’t on the same page, paragraph, line, word, and character, problems regarding goals can lead to a program breakdown and compromise your organizational integrity.

Read More