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Useful Tips and Tricks to Help You Grow

2 min read

What's the Difference Between a Keyword and a Key Phrase?

By Darling Jimenez on October 31, 2019

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

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2 min read

3 Ways Stories are Changing the Landscape of Social Media Advertising

By Trevor McWilliams on October 1, 2019

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s because there’s a constant conversation about best practices surrounding social media advertising. Truthfully, it’s different for each company, depending on their target audience.

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3 min read

How to Build an Effective Inbound Marketing Landing Page

By Courtney Stallings on September 24, 2019

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

Topics: website
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5 min read

How to Create Better Inbound Marketing Content

By Courtney Stallings on July 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.

Consider these tools to up your content creation game.

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2 min read

4 Ways to Increase Web Traffic

By Trevor McWilliams on June 27, 2019

We’re a little over halfway through the year, and you’ve probably just finished mid-year reports for your company. One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?

Topics: website leads
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3 min read

Why Smart Content Will Improve Your Inbound Marketing

By Courtney Stallings on May 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

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3 min read

Tips to Keep Your Marketing from Slacking This Summer

By leadingresults on May 28, 2019

It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m referring to the heat put on marketing teams as employees gear up for summer vacation and work piles up for those of you left in the office.  Don’t let leads go unnurtured or customers unattended. What can you do to make sure your marketing doesn’t fall through the cracks as employees leave for vacation?

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3 min read

Being the Best Isn’t Enough Anymore

By Casey Cavin on May 23, 2019

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere is the best. And your customers love you.

So why isn’t business booming?

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3 min read

6 Tips for a Successful Trade Show

By leadingresults on May 21, 2019

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, questions they have about industry topics, and hesitations they may feel about your brand, trade shows are a valuable resource.

Topics: strategy
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3 min read

4 Paid Advertising Tactics That Won't Break the Bank

By Darling Jimenez on May 16, 2019

Read this blog if:

  • You’ve spent a lot of money on Google Ads with little success
  • You’re constantly promoting yourself on social media but get little engagement
  • You think advertising is expensive and offers low ROI
Topics: advertising
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