<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

Pandering to Your Audience for Viral Discussions and Testimonials

May 23, 2019    |     leadingresults

Noodles and Company 2013 Gen Con CouponsSometimes, we all like to be catered to - targeted very specifically.  When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.

And they were awesome for doing so. Noodles and Company 2013 Gen Con Coupon- Pact of Thirst

Why so?

1) The coupons were specifically targeted to be handed out and were done just tongue-in-cheek enough to know that someone actually, you know, cared about the audience enough to engage us in 'our' medium.   This would have gone tragically wrong if they had done the same type of coupons on standard playing cards, or Monopoly cards, etc.

2) The coupons were multi-use coupons, that they left with the customers all week-  Asking us to return for carb-loading over and over again.  And since they became de-facto collectibles from the convention, I know I'm not the only person to have held on to at least one of the coupons as mementos.   Though I may be the only one to blog about how awesome they are from a marketing standpoint.

3) The coupons were talk-able:  The offer was completely unremarkable.  Free soda with purchase. Free cookie. Blah.  Whatever.

The talk-able, remarkable story was the coupon itself -  At the convention, we shared these coupons with our friends, who asked for the coupons themselves-  and shared them with others.

Savage Appetite Noodles and Company Coupon good for 1 free desert with meal purchase during Gen-Con 2013, designed as a Magic the Gathering Card.

How do you make coupons, traditional relics of the outbound, attention economy relevant?

Apparently, that's not that tough.

You make them inbound/social/viral marketing worthy by making the coupons themselves loveable.

You can do that by knowing your audience a bit better, and pandering to them a bit more.

 

MORE POSTS

6 Tips for a Successful Trade Show

May 21, 2019
There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, qu...

Read More

4 Paid Advertising Tactics That Won't Break the Bank

May 16, 2019
Read this blog if: You’ve spent a lot of money on Google Ads with little success You’re constantly promoting yourself on social media but get little engagement You think advertising is expensive and offers low ROI

Read More

3 Must-haves for a Successful Social or Mobile Ad Design

May 14, 2019
We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if t...

Read More
 
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715