When your business has a social media platform, especially if it's LinkedIn, the quality of your connections is more important than the quantity.
As humans, our brains can maintain approximate 250 active social connections at any one time, and only 15 as our “immediate tribe or family.” A very broad network only truly offers weak connections.
So what's a better way to use LinkedIn?
Follow the 10:4:1 rule of thumb:
- 10: Re-broadcast 10 pieces of other people’s content that your connections will find relevant or interesting.
- 4: Initiate and promote 4 pieces of content that you’ve created/written/commissioned/etc.
- 1: Directly promote one sales offer.
Want to read more information about using LinkedIn more productively? You can read the rest of our blog here.