While we have access to tons of information in our buying processes, the reality is that it is harder than ever to make a decision. Why? Because tons of information equals tons of choices, and tons of choices introduces worry: what if there was a better choice and you missed it?
When choosing your core offer, go to a steady performer and make sure it's getting the attention it needs to generate results. Carefully weigh the pros and cons of adding each of the new products to your business before deciding which one will give you the result you want in exchange for your time and trouble.
Downloading our Packaging Worksheet will guide you through the types of offers you would like to have available to your customers.