There are many ways to make yourself stand out, but just because you have a blog or business does not mean that you are entitled to readers or customers. You’ve got to earn them! Figuring out What’s Your Why will allow you to make your business stand out! This is what can attract customers.
When thinking of Your Why reason try considering:
- Why people should do business with you instead of your competition?
- What are the unique things that you or your company does?
- What do you think your customers really value?
- What can people get from you that they cannot get from anyone else?
This is an opportunity to go back to when you originally thought of your business idea, back to when you started the business or when you knew that you wanted to do what you are doing now. If you are just starting out, think back to a time when you were really motivated and excited about your businesses. Write down 3-5 points of why you are doing what you are doing and be honest. This will help you put together your WHY.
Need a strategy to start attracting the right prospects? Watch our prerecorded webcast Inbound Marketing - A Fishing Story