A few weeks ago we sent you some tidbits of information we learned at the Inbound Marketing Conference ... and then we realized that maybe Inbound Marketing isn't something you're familiar with.
So what is Inbound Marketing?
Inbound Marketing is the creation of quality content that attracts people to you and your products.
Its methodology involves:
- attracting the right traffic to your site, based on the definition of your ideal customer
- converting the website visitors into leads by collecting their contact information
- closing the connection by transforming leads into customers
During this process you should, at all times, be delighting your users – visitors, leads, and existing customers – with remarkable content.
Why? Because delighted customers become evangelists, spreading the word about you and your products and bringing you new visitors to convert.