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What is a Keyword?

Jul 31, 2015 3:34:00 PM

A keyword is a word or phrase that someone types into a search engine such as Google, Yahoo or Bing to find your website. Say for instance I wanted to buy a car, I would go to a search engine and type “Cars for sale”, and this would be considered a keyword phrase.

A keyword phrase can be very descriptive and even consist of demographic information to be more specific. For example a specific keyword for your area would consist of, “Cars for sale in Charlotte North Carolina.” Knowing which keywords will attract a prospective customer is not easy, and some professionals even consider it a science. There are specific companies like us that specialize in keyword research.

Great keywords have both of these attributes:

Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time and testing.

Ready to hand your keyword research over to a professional? Leading Results has a process for discovering high quality keywords that will drive quality prospects to your website.

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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