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What is a Keyword?

Jul 31, 2015 3:34:00 PM

A keyword is a word or phrase that someone types into a search engine such as Google, Yahoo or Bing to find your website. Say for instance I wanted to buy a car, I would go to a search engine and type “Cars for sale”, and this would be considered a keyword phrase.

A keyword phrase can be very descriptive and even consist of demographic information to be more specific. For example a specific keyword for your area would consist of, “Cars for sale in Charlotte North Carolina.” Knowing which keywords will attract a prospective customer is not easy, and some professionals even consider it a science. There are specific companies like us that specialize in keyword research.

Great keywords have both of these attributes:

Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time and testing.

Ready to hand your keyword research over to a professional? Leading Results has a process for discovering high quality keywords that will drive quality prospects to your website.

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