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Blog Insights

Useful Tips and Tricks to Help You Grow

4 min read

My Website Needs a New Look – I Think

By leadingresults on Oct 14, 2015 11:09:22 AM

Because we have had so many questions regarding rehabbing websites, here are some ideas of what to be thinking about.

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3 min read

The More Things Change, the More Things ... Change?

By leadingresults on Sep 11, 2015 3:07:00 PM

From point-and-click to Flash-based to mobile-friendly, websites have changed dramatically over the years.

How?

They Started Out as Digital Brochures

Originally, websites were just static pages. They weren't interactive, and companies didn't view them as a source of profits.

They Evolved into Digital Phone Directory-Style Landing Pages

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1 min read

You're Still Not Out of the Woods with Your Website Design

By leadingresults on Sep 11, 2015 3:06:00 PM

Last week we said that a prevailing business belief is that a website can be well built by one person – then we explained that that is a myth.

Your website team should have the following members:

An SEO Expert

The SEO expert’s job is to drive website traffic. Using keywords and phrases, the SEO expert gets you found on search engines and gets people to visit your site.

A User Experience (UX) Designer

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1 min read

10 Paths to Marketing Purgatory

By leadingresults on Sep 11, 2015 10:48:00 AM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

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1 min read

The Myth About Building a Website

By leadingresults on Sep 11, 2015 8:59:00 AM

There is a business belief that a single person can make a good website – but it's a myth.

To make a good website, you need a team with the following members:

A Strategist

If you don’t strategize about who you’re trying to reach, why, and how, your website will be a waste of time and good internet real estate.

A Graphic Designer

The graphic designer knows what looks good and what will appeal to visitors. The importance of an attractive website cannot be overstated.  

A Programmer

The programmer can make your website do amazing things like deliver custom pages to everyone who visits. This makes you stand out from the competition – almost never a bad thing.

There are 7 team members in total, so read again next week for members 4, 5, and 6 (or read our blog here.)

Weekly Marketing Tip

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1 min read

You're SO CLOSE to the Best Website Ever!

By leadingresults on Sep 11, 2015 8:57:00 AM

You know by now that it isn't possible for one person to make a good business website.

So far, you've seen that a team of 6 people is necessary for a truly good website.

Here's the 7th and final member of that team:

A Project Manager

A project manager's job is to know where all the pieces should fit and how to put them together to fit correctly. They should also be able to get things done.

And now that you know how to get the best website, go forth and build!

Weekly Marketing Tip

See our Blog Ramblings

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