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Useful Tips and Tricks to Help You Grow

3 min read

8 Easy and Free Ways to Make Your Marketing More Effective

By leadingresults on Oct 14, 2015 11:22:33 AM

There is nothing (well almost nothing) worse that spending your valuable time and hard earned cash on a marketing program that gets no results.  It's a double-whammy: You've invested time and money in something to grow your business, but got nothing in return and you've incurred the opportunity cost of not doing something else that might have yielded a return.

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1 min read

Take Matters into Your Own Hands

By leadingresults on Oct 2, 2015 12:13:00 PM

You have a customer who would make a great case study – but she's too busy to write anything down, or even to let you help her develop the case study.

So what do you do?

You write it for her! If you know her well, you know her “voice,” and, odds are, you know how your products or services work for her – maybe better than she does.

Weekly Marketing Tip

One big caveat – don't make it up! After you’ve written it, ask for her approval and let her edit it. Then, before you use it, make sure you give her a copy of the final product.

Or you can hire us to write a case study for you – read more here!

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1 min read

Five Ways to Use Testimonials to Generate Leads

By leadingresults on Sep 11, 2015 11:41:00 AM

We've given you tips on making your video testimonials better.

This week, we have more tips - 5 of them, on using your testimonials to generate leads:

  1. Use the testimonial in a blog post.
  2. Use a quote from the testimonial in a marketing/advertising campaign.
  3. Create a public relations activity basted on the testimonial.
  4. Upload the testimonial to YouTube.
  5. Use the testimonial (or quotes from it) on your social media sites.

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1 min read

Good Video Testimonials

By leadingresults on Sep 11, 2015 5:56:00 AM

Leaving testimonials out of your marketing campaigns is a mistake. Video testimonials are especially powerful tools for bringing in new clients, because no one wants to be the only person doing business with you – they want to be one of hundreds of satisfied customers.

Video testimonials show potential clients that others are using your service or product and are, even more importantly, willing to promote you.

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1 min read

Testimonials Can Be Used to Generate Leads

By leadingresults on Oct 14, 2013 5:18:00 PM

Testimonials are used in the sales process to convey trust that your service or product can do what you say it can do. What many people miss is that testimonials can also be used to generate leads.

Topics: Testimonials
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1 min read

Real Examples of SEO and Calls to Action That Worked

By leadingresults on Sep 19, 2013 5:27:00 PM

Ten days ago, we posted a blog on testimonial examples. Because we did our research on the keywords, we are on the first page for Google search results for the search term 'testimonial examples'.

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1 min read

Every Website Should Have Some Excellent Testimonials

By leadingresults on Jun 16, 2013 3:29:00 PM

The old adage ‘everyone is doing it’ is not true in this case….but it should be. Every single company or service provider should have testimonials. If you don’t have testimonials on your website there is a very high likelihood that you are not conveying ‘Trust’ to your visitors which a key component in the customer buying process.

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