Some people, it seems, are natural born networkers. Drop them in a crowded room and two hours later, they'll know 25 new people and their life story. Others, not so much. If you aren't a natural born networker, then you either feel like a fish out of water at these event, gasping and grasping at something to drink, or you just don't go to them. Either way, networking is part of building most businesses and while social media can give us the illusion of networking, the reality is that the social part really does require off-line, face to face conversation.
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To help educate your prospects and have them engage with you at the end of their buying process, they need to find you at the beginning. Inbound Marketing is a core tactical philosophy that helps your prospective customers get to know, like and trust you so that they will continuing on their buying journey with you and your company.