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Blog Insights

Useful Tips and Tricks to Help You Grow

3 min read

Why Should I Care About Blogging or Twitter or Facebook?

By leadingresults on Oct 14, 2015 11:30:49 AM

Does social media matter? We get this question all the time.  And more... Why should I write a blog - who's going to read it?  My prospects aren't on twitter.  The decision makers I deal with don't do Facebook. Have any of these phrases run through your head or come out of your mouth?  Well, here are five good reasons to pay attention to social media.

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4 min read

Why Bother With Blogging?

By leadingresults on Oct 14, 2015 11:27:06 AM

What am I going to write about?  Who will read it?  Why should I bother? Where will I find the time?  These are the questions we most frequently hear from clients as we advise them to get blogging on their website.  Lets see if we can give you some good answers to these very valid queries.

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1 min read

Aren't Using Social Media? You're Making a Big Mistake

By leadingresults on Sep 11, 2015 11:03:00 AM

Running a business without a social media presence is a mistake.

Here's why:

It's harder to spread the word about your business.

You can share testimonials online, and your customers will have comments of their own to share. Online, their comments will be seen by possibly hundreds of their friends.

You're in the dark about your reputation.

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1 min read

You're Probably Using LinkedIn Wrong

By leadingresults on Sep 11, 2015 11:01:00 AM

When your business has a social media platform, especially if it's LinkedIn, the quality of your connections is more important than the quantity.

Here's why:

As humans, our brains can maintain approximate 250 active social connections at any one time, and only 15 as our “immediate tribe or family.” A very broad network only truly offers weak connections.

So what's a better way to use LinkedIn?

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1 min read

Yes! Keywords Still Matter

By leadingresults on Jul 31, 2015 3:35:00 PM

Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

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