How do you get your website – and therefore your business – seen online? You use search engine optimization (SEO) to make sure your site has the words and links it needs to be found by search engines.
SEO trends are changing, though. In 2015, you'll need to:
Focus on mobile SEO and user intent
As the use of mobile devices to access the internet grows, mobile usability will be of utmost importance. Even the best SEO won't save you if your website is inaccessible on a tablet or smart phone.
Send strong social signals, especially from Facebook and Twitter
Google itself admitted that Google+ wasn't what they intended and ended their Authorship program. In 2015, they'll be focusing on content from the most popular (for now) social media platforms.