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Useful Tips and Tricks to Help You Grow

2 min read

How Can I Create More Time for Marketing?

By leadingresults on Oct 14, 2015 12:05:00 PM

You cannot create more time. You can only better use space. New research in to our minds capabilities to retain knowledge has shed light on a question that has been discussed for many years; how much, can our mind remember, at a time?

The study focused on ‘working memory’, that part of our mind, which refers to the temporary storage of information that still allows us to pay attention and manipulate it. Some believe that working memory is separate to any of our other memory storages, many believe that working memory is simply that part of our long-term memory that we can currently access.

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6 min read

Plan Your Year Now - January is too Late

By leadingresults on Oct 14, 2015 11:19:35 AM

december-calendar.jpg11 months gone. 1 month left - but only about 20 real working days - and the distractions bring that down to about 15. So... What are you doing now that will make next year different than this year?

 

It all comes down to business development. How are you going to better develop your business next year? Marketing? Sales? Customer Service? Current customer sales?

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1 min read

Marketing Purgatory — and Salvation

By leadingresults on Oct 13, 2015 4:32:20 PM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

Weekly Marketing Tip

Steps to salvage your marketing soul:

  1. Clearly define your message, your value, and your ideal customer.
  2. Create a total web presence – website, social media, blog, etc.
  3. Make a schedule and stick to it.

Looking for the remaining steps? Read them on the full blog here.

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1 min read

Sales is Dead, Long Live Marketing

By leadingresults on Oct 2, 2015 12:17:00 PM

The sales cycle is dead, and you’re spending too much money on sales and not enough on marketing.

Why? Because search engines killed any influence your salespeople had on customers. They come to you knowing as much as your salespeople do.

And if you think salespeople still influence the numbers by cold calling, consider this:  57% of consumer purchases start with an online search.

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1 min read

No One Does Marketing During Holidays - Which is Exactly Why You Should Be

By leadingresults on Sep 11, 2015 11:49:00 AM

We hear it all the time from B2B businesses... Should we bother marketing during the holidays? Is any even paying attention. Our advice is to be counter-intuitive.

If your competitiors adopt the point of view that no one is paying attention and stop marketing, you absolutely be taking the opportunity to get the word out. We would not advise holding in-person seminars or advertising, but sending an email or holding a web seminar during the holidays can be very successful.

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1 min read

10 Paths to Marketing Purgatory

By leadingresults on Sep 11, 2015 10:48:00 AM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

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2 min read

Keep Your Friends Close ...

By leadingresults on Sep 11, 2015 10:44:00 AM

Closed customers – people that have paid you money for your products or services – should have an impact on your marketing as you move forward. Why?

They already trust you.

This allows you to ask about their future plans, giving you a window into future needs you can help fulfill.

They are already defining you.

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1 min read

Is There a Silver Bullet for Marketing?

By leadingresults on Sep 11, 2015 9:04:00 AM

Marketing is teaching people about your business and making them trust that you know what you’re doing  before you can expect any sales!

There’s no such thing as an “I don’t have to do anything and business will start growing” silver bullet for this process.

The closest you can get is public speaking.

Public speaking can shorten the marketing process. If you speak about the problem your business solves, you accomplish an incredible amount in a short period – you can help a group of prospects get to know you, like you, and trust you.

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1 min read

Event-Triggered Marketing

By leadingresults on Jul 31, 2015 12:53:00 PM

Event-triggered marketing is timing your marketing messages to match a chosen event or set of events –triggers – to meet the needs of your customers.

Those triggers offer a marketing and/or sales opportunity based on something that is happening in a customer's life.

What types of events can be triggers?

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1 min read

Event-Triggered Marketing, Part 2

By leadingresults on Jul 31, 2015 12:37:00 PM

We talked about event-triggered marketing last week, and how it's timing your marketing messages to match a chosen event or set of events – triggers – to meet the needs of your customers.

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