Blog Insights

Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time and testing.

Keyword research is one of the most important, valuable, and high return activities for your website and businesses. Through your research you not only learn which terms and phrases to target, but you will also learn more about your customers and what is important to them.

Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

A keyword is a word or phrase that someone types into a search engine such as Google, Yahoo or Bing to find your website. Say for instance I wanted to buy a car, I would go to a search engine and type “Cars for sale”, and this would be considered a keyword phrase.

A keyword phrase can be very descriptive and even consist of demographic information to be more specific. For example a specific keyword for your area would consist of, “Cars for sale in Charlotte North Carolina.” Knowing which keywords will attract a prospective customer is not easy, and some professionals even consider it a science. There are specific companies like us that specialize in keyword research.