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Useful Tips and Tricks to Help You Grow

1 min read

How to Avoid Customers That Eat Your Time and Profits

By leadingresults on Oct 13, 2015 5:45:00 PM

Have you ever had a customer that just sucked the life/profit out of you or the company? If you have been in business for any length of time, the answer is always a resounding ‘yes’. Usually what happens, is that you are half way through a project and realize that you are not going to be making the right profit from this customer.

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Marketing Purgatory — and Salvation

By leadingresults on Oct 13, 2015 4:32:20 PM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

Weekly Marketing Tip

Steps to salvage your marketing soul:

  1. Clearly define your message, your value, and your ideal customer.
  2. Create a total web presence – website, social media, blog, etc.
  3. Make a schedule and stick to it.

Looking for the remaining steps? Read them on the full blog here.

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1 min read

#1 Way to Generate Website Leads

By leadingresults on Jul 14, 2013 9:51:00 AM

Are you getting leads…as in actual names from your website? The best way to generate website leads is to have something of value to download (aka a key piece of content).

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1 min read

Who is Coaching You for Success?

By leadingresults on May 27, 2013 3:38:00 PM

Marketing/Business Development is a lot like basketball or any other team sport. Like individual players, each tactic has its strengths and weaknesses. Without a coach, each tactic tries to score points on its own which means that the odds for an overall win are slim.

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