There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.
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Because we have had so many questions regarding rehabbing websites, here are some ideas of what to be thinking about.
1 min read
Are you frustrated because you have a great product that customers aren't buying?
It's probably because you're trying to sell to the wrong people.
That is, you're trying to sell ice to Eskimos.
Consumers want content, products, and relationships that are just for them. They want to feel understood.
Eskimos already have ice, and plenty of it – so you're trying to sell them something they already have, which clearly means you don't understand them.