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Blog Insights

Useful Tips and Tricks to Help You Grow

3 min read

Content Marketing - The What, Why, and How

By leadingresults on Oct 14, 2015 11:28:27 AM

There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.

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4 min read

My Website Needs a New Look – I Think

By leadingresults on Oct 14, 2015 11:09:22 AM

Because we have had so many questions regarding rehabbing websites, here are some ideas of what to be thinking about.

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1 min read

Are You Trying to Sell Ice to Eskimos?

By leadingresults on Oct 2, 2015 2:06:00 PM

Are you frustrated because you have a great product that customers aren't buying?

It's probably because you're trying to sell to the wrong people.

That is, you're trying to sell ice to Eskimos.

Consumers want content, products, and relationships that are just for them. They want to feel understood.

Eskimos already have ice, and plenty of it – so you're trying to sell them something they already have, which clearly means you don't understand them.

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