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Stop People From Ignoring Your Stuff

By leadingresults on Dec 12, 2015 1:46:23 PM

If 8 out of 10 people read your headline, but only 2 out of 10 read the rest of your post, your headlines aren't good enough. So how do you write better ones?

  • Make them short and sweet
    • 6 words is the perfect length - people scan headlines, so fewer words equals better retention
    • use fewer than 66 characters - extras get cut off in search results
  • Use interesting adjectives
    • don't be formal - more casual adjectives speak directly to the reader
  • Use numbers
    • digits are better than words - 100 versus one hundred
    • bigger numbers equal more shares
  • Use negative wording
    • tap into readers' insecurities with words like "no," "without," and "stop"

Want to learn other tips for writing good headlines? See Neil Patel's (from Quick Sprout) infographic here.

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