While we have access to tons of information in our buying processes, the reality is that it is harder than ever to make a decision. Why? Because tons of information equals tons of choices, and tons of choices introduces worry: what if there was a better choice and you missed it?
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Your landing page is where your visitor will be taken after they click on your ad, this is where they are asked to submit their contact information so they can become a lead, so what makes up a GOOD landing page?