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Blog Insights

Useful Tips and Tricks to Help You Grow

3 min read

Content Marketing - The What, Why, and How

By leadingresults on Oct 14, 2015 11:28:27 AM

There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.

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4 min read

Why Bother With Blogging?

By leadingresults on Oct 14, 2015 11:27:06 AM

What am I going to write about?  Who will read it?  Why should I bother? Where will I find the time?  These are the questions we most frequently hear from clients as we advise them to get blogging on their website.  Lets see if we can give you some good answers to these very valid queries.

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1 min read

I Think I've Forgotten This Before

By leadingresults on Oct 2, 2015 3:46:00 PM

Another lesson from the Inbound 2015 conference, compliments of Dr. Carmen Simon in her "Is Your Content Forgettable?" session.

It doesn’t matter how we forget, or even why – it just matters that we DO.

How much? 90% of what we see, hear, and read.

So what do you want them to remember? What is the most important 10% of your message?

Decide that and then do something to grab their attention, because attention paves the way to memory. So how do you grab their attention? Link your content to something they already know, and then BOOM, throw in the new stuff you want them to remember. 

But since you’ll forget 90% of this email, let’s distill it down to this:

At least 10% of your content better be amazing.

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1 min read

Yes, You Need a Marketing Calendar

By leadingresults on Sep 11, 2015 6:17:00 AM

Quality content is an important part of getting and keeping your customers' interest, and you know that.

But does it seem like you never have time? Or that you have great content in your head but don't know where or when to release it?

It's time to build a marketing calendar. What your calendar should include, of course, depends on your business, but here are a few ideas:

A content timeline.
Christmas blogs in June? It could work, but you should plan for it.
A designation of who will be in charge of finding or creating the content.
Will it always be the same person, or will several people share the duty?
A schedule of when the content will be published.
Current best practices are to publish things consistently - every Tuesday at 2:00, for example.
A list of places where the content will be published.
On your blog? In an email? On social media?

Weekly Marketing Tip

If you aren't consistent with your content, it won't matter how amazing its quality is, so use a marketing calendar to organize and prioritize your content creation and distribution.

See our Blog Ramblings

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1 min read

Event-Triggered Marketing

By leadingresults on Jul 31, 2015 12:53:00 PM

Event-triggered marketing is timing your marketing messages to match a chosen event or set of events –triggers – to meet the needs of your customers.

Those triggers offer a marketing and/or sales opportunity based on something that is happening in a customer's life.

What types of events can be triggers?

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1 min read

Event-Triggered Marketing, Part 2

By leadingresults on Jul 31, 2015 12:37:00 PM

We talked about event-triggered marketing last week, and how it's timing your marketing messages to match a chosen event or set of events – triggers – to meet the needs of your customers.

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1 min read

#1 Way to Generate Website Leads

By leadingresults on Jul 14, 2013 9:51:00 AM

Are you getting leads…as in actual names from your website? The best way to generate website leads is to have something of value to download (aka a key piece of content).

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