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Useful Tips and Tricks to Help You Grow

1 min read

Are You Trying to Sell Ice to Eskimos?

By leadingresults on Oct 2, 2015 2:06:00 PM

Are you frustrated because you have a great product that customers aren't buying?

It's probably because you're trying to sell to the wrong people.

That is, you're trying to sell ice to Eskimos.

Consumers want content, products, and relationships that are just for them. They want to feel understood.

Eskimos already have ice, and plenty of it – so you're trying to sell them something they already have, which clearly means you don't understand them.

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1 min read

10 Paths to Marketing Purgatory

By leadingresults on Sep 11, 2015 10:48:00 AM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

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1 min read

Yes! Keywords Still Matter

By leadingresults on Jul 31, 2015 3:35:00 PM

Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

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