What's the best way to set goals, then? Make them SMART.
- Yes: This year, each employee will attend 2 conferences.
- No: Our employees will attend more conferences this year.
- Yes: We will get 100 qualified leads through our site each month.
- No: We will get more leads.
- Yes: We will get 100 new visitors.
- No: We will get 1 million new visitors.
- Relevant. (In this example, pretend you are a bank manager.)
- Yes: We will open 2 new accounts each month.
- No: We will make 200 peanut butter and jelly sandwiches each month.
- Yes: We will complete our website by the end of the first quarter.
- No: We will complete our website.
Want to read more about setting goals? Check out HubSpot's "5 Reasons Why Your Marketing Goals Suck" blog here.