Ten days ago, we posted a blog on testimonial examples. Because we did our research on the keywords, we are on the first page for Google search results for the search term 'testimonial examples'.
We use HubSpot, so it is super easy to analyze our traffic. What we noticed is that our recent testimonial post has been getting quite a bit of traffic.
Traffic is great, but leads are better. Taking advantage of the SEO and traffic, we created a call to action to download a Guide to Creating Testimonials. We put the call to action on 6 blogs that referred to testimonials.
In the past ten days we already received 14 leads. Now what I will tell you is that we had 73 people look at the download page and 14 leads. So now, we will figure out how to get more conversions. That is the cool thing about measuring the metrics. Now we can adjust to acquire more leads.
If you need more help with great testimonials or want to make your website a lead generation tool, give us a call.