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Packaging Your Products and Services

Jul 31, 2015 3:47:00 PM

The process of getting a customer to know, like, trust, try, buy, repeat purchase and refer yourequires that you consider your products and services offered in a different way than you traditionally have. 

The Goal of Packaging is to make it easy for the customer to make a choice. This includes fixed price, lower risk, and fewer decisions. With packaging you want your customers to be able to differentiate your company, service or product. 

Three types of packaging include:

Download our Packaging Worksheet to see the complete list and also think through the various types of offers you would like to have available to your customers.

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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