There are 10 ways to get into marketing purgatory and 7 ways to get out.
Ways to condemn yourself to marketing purgatory:
- Buying an email list and sending unsolicited emails.
- Discounting social media.
- Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
- Failing to define your ideal customer.
Steps to salvage your marketing soul:
- Clearly define your message, your value, and your ideal customer.
- Create a total web presence – website, social media, blog, etc.
- Make a schedule and stick to it.
Looking for the remaining steps? Read them on the full blog here.