To help educate your prospects and have them engage with you at the end of their buying process, they need to find you at the beginning. Inbound Marketing is a core tactical philosophy that helps your prospective customers get to know, like and trust you so that they will continuing on their buying journey with you and your company.
Inbound Marketing is a crockpot strategy, not a microwave strategy. You need to know the ingredients and keep adding them to the stew. And give it time to cook.
You need to know what knowledge or understanding that your prospect is looking for and make it available when they want it (and in the format they want it).