Continuing our series of tips from the amazing experience at Inbound 2014.

Considering Inbound marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014 this is what you would have learned: 

You are what you share on the web, and there are new rules:

• Authentic story telling sets the tone
• Good content is what links your company to customers
• Customers want real-time engagement
• The sales cycle is now the buying cycle
• Consider: if you wanted to date the buyer instead of sell to them, how would you change your sales approach?
• Speed is the decisive factor

Other things to consider:

• “Big Data” enables a more scientific approach to sales
• It’s common for buyers to Google the names of your salespeople.

Above all: social networking is like exercise – if you give up, it will never work! You must have a new mindset: I will be able to do something new.

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