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I Think I've Forgotten This Before

Oct 2, 2015 3:46:00 PM

Another lesson from the Inbound 2015 conference, compliments of Dr. Carmen Simon in her "Is Your Content Forgettable?" session.

It doesn’t matter how we forget, or even why – it just matters that we DO.

How much? 90% of what we see, hear, and read.

So what do you want them to remember? What is the most important 10% of your message?

Decide that and then do something to grab their attention, because attention paves the way to memory. So how do you grab their attention? Link your content to something they already know, and then BOOM, throw in the new stuff you want them to remember. 

But since you’ll forget 90% of this email, let’s distill it down to this:

At least 10% of your content better be amazing.

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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