Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time and testing.
Keyword research is one of the most important, valuable, and high return activities for your website and businesses. Through your research you not only learn which terms and phrases to target, but you will also learn more about your customers and what is important to them.
It’s not always about getting visitors to your site, but about getting the right kind of visitors. There are many free tools that will give you information to learn more about the key information that your visitors are using to land on your website such as Google analytics and Google webmaster tools. With these tools you are able to see the current keywords and phrases that visitors are using to already visit your site.
Using the data you’ve collected will allow you to determine the exact value of each keyword. Once you have your data including: keyword, rank and monthly search volume you are able to test other keywords that are specific to your businesses.
Need help uncovering the keywords that will drive sales to your business? Leading Results has a process for discovering high quality keywords that will drive quality prospects to your website.